Catalogue des films de « Étienne Barrère »
1 films |
Neuromarketing : des citoyens sous influence ?
Image | France | 2009
Image | France | 2009
As marketers’ favorite target, our brain seems threatened with an always more effective decoding. Because the market studies do not guarantee the success of a product, marketers now turn to neurosciences. They confess that the objective is to...